Q1 2021 Performance of Top Drawing & Coloring Apps in the UK

In the first quarter of 2021, the Drawing & Coloring app category has seen varied performance across top applications in the United Kingdom. Here, we take a look at the trends in downloads, revenue, and weekly active users for these creative outlets, with data sourced from Sensor Tower.

Phone Case DIY experienced a peak in downloads and weekly active users in mid-January with over 176K downloads and approximately 254K active users, before seeing a gradual decline to 40K downloads and around 137K active users by the end of March.

Happy Color® Art Coloring Book maintained a steady revenue stream, peaking at $3.3K in mid-January. Downloads remained consistent at around 34K in January, with a slight decrease to 23K by the end of March. Weekly active users reached their height at roughly 443K in the third week of January but dropped to around 411K by the quarter's end.

Lion Studios' Silhouette Art saw revenues peaking at $122 in late December, followed by a fluctuating pattern but generally trending downwards to $102 by the end of March. Downloads and weekly active users followed a similar downward trend from 53K and 80K, respectively, at the beginning of the quarter to 11K downloads and approximately 21K active users at the end.

Wildlife Inc's Color by Number：Coloring Games showed a decline in both revenue, from $16.6K at the end of December to $11K by March, and in downloads, from 30K to under 10K in the same period. Weekly active users also decreased from around 163K to 93K.

Lastly, Pixel Art － Color by Number from Easybrain saw its revenues and downloads decrease slightly from $8.5K and 28K in late December to around $5.4K and 15K by the end of March. However, weekly active users showed a more positive trend, increasing from 177K to nearly 192K in the last week of March.

For more detailed insights and analysis on app performance and trends, Sensor Tower's comprehensive data platform can provide further information.